Higher Education

creative solutions that get results

We have a proven track record of helping higher education institutions like yours stand out in a crowded arena where competition is fierce on all fronts—for public dollars, private donations, the smartest students and top-notch faculty members.

How do we do it? It starts with our strong experience in the higher education category. With that baseline understanding, we dig deeper to gain more insight into what’s particularly unique about your prospective student and donor. We then connect who they are (and what they want) to who you are (and what you stand for).

It’s simply a smarter way to brand. See for yourself.


stand out vs. competition

A distinctive brand campaign has become a necessity for colleges and universities looking to stand out from the competition.


increase enrollment

We’ve helped our higher ed clients fill seats with students they seek—honor students (300% more), transfer (32% more) and graduate (10% more).


drive donations

We know how to engage alumni and find new donors to fill the advancement pipeline, helping to bring in more than $60 million for one long-term client.

who does it

AW is a mix of former Madison Avenue warriors in search of a better quality of life and young marketing pros in the making.

Meet Our team